About 1612

We’re in the business of making people feel special. In everything we do, we have to ask ourselves if we’re putting the Guest first and making sure they’ll come back for more.

Who are we?

1612.mv is ordering platform owned by PRIMACY INVESTMENT LIMITED, a subsidiary of MINOR FOOD GROUP, one of the leading fast food franchise business operators in the world.

With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. Dedicated to diversifying and strengthening the portfolio of brands in order to increase the company’s global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximising stakeholder values, MINOR FOOD aims to become a global leader in food service and restaurant operations.

Our Story

PRIMACY INVESTMENT LIMITED commenced its operation in June 2013 in Velana International Airport. Since then, PRIMACY INVESTMENT LIMITED has expanded to Male’ and Hulhumale’ and currently has a total of 13 stores being operated in Greater Male’ Area.

PRIMACY INVESTMENT LIMITED is the sole operator for Burger King, The Coffee Club, Thai Express, The Pizza Company and Dairy Queen.

We provide delivery and take-away service through 1612.MV platform for The Coffee Club, The Pizza Company and Burger king located in the capital city of Male’.

Customers of 1612.MV can place an order that combines several items available on the 1612.mv platform.